What if your AI wasn't just a tool you use, but a teammate that actually works alongside you?
The Problem Nobody Talks About
Every day, founders and small business owners face an impossible choice: do the strategic work that grows their business, or drown in the operational tasks that keep it running.
You know the feeling. You have a vision for where your business should go. You understand your customers. You have ideas for reaching new ones. But between managing contacts, creating content, tracking what's working, and coordinating tasks, there's barely time left to think strategically.
The standard advice? Hire more people. Build a team. Get a marketing person, a sales person, an operations manager.
But here's the reality for most small teams: you can't afford a full team, and even if you could, managing more people creates its own overhead. What you really need is to punch above your weight—to operate with the efficiency of a 50-person company while staying lean and nimble.
This is the gap we set out to fill with Brand Heart.
The Beating Heart of a Larger Vision
Brand Heart isn't a standalone product. It's the central nervous system of the Wizewerx Ventures portfolio—a collection of seven ventures being built simultaneously with AI agents.
Here's what makes this significant: Wizewerx is building multiple businesses at once, each solving different problems, each with its own customers. Smart Services provides the AI infrastructure. Lessonlight helps teachers. Charities Global aggregates charity data. Fitness Giving connects corporate wellness to charitable giving. TownCrier handles in-app announcements. Mothership hosts all the websites.
And Brand Heart? Brand Heart is the AI COO that runs operations across all of them.
Every marketing initiative, every outreach effort, every piece of content across the Wizewerx portfolio flows through Brand Heart. It's not just a product we're building—it's a product we're using every day to run real businesses.
This matters because we're not building in a vacuum. We're battle-testing Brand Heart under real production load with real business consequences. When we find a limitation, we fix it immediately because we need it for our own operations. When we discover a better workflow, we implement it because it makes our own work faster.
By the time Brand Heart launches publicly, it will have months of production data proving it works. We'll know the edge cases, the failure modes, the performance characteristics. We'll be selling a product we've already proven works at scale.
This is the Wizewerx philosophy: build products you use yourself, validate before you launch, and let real-world usage drive development.
A Different Kind of AI Partnership
Most "AI-powered" tools bolt artificial intelligence onto existing software as an afterthought. You get a chat window in the corner, maybe some auto-generated suggestions, perhaps a button that says "AI Assist."
We took a different approach.
Brand Heart is built from the ground up for AI to be an active partner in your business. Not a tool you occasionally ask questions. Not an assistant that waits for commands. A genuine collaborator that understands your business, sees everything you're working on, and can actually take meaningful action.
The key insight was this: the best AI partnership doesn't replace how good teams work—it amplifies it.
Great teams already have workflows. They document their thinking. They plan their customer journeys. They track relationships. They measure what matters. The problem isn't that small teams lack good processes—it's that executing those processes takes more people than they have.
So we asked: what if AI could participate in those same workflows, doing the heavy lifting while humans stay in control of the decisions that matter?
Everything Connects to Three Simple Questions
Before we built any features, we established a framework that would guide everything: the Three Needles.
Every piece of work in Brand Heart must answer one of three questions:
1. Growth: How do we acquire the right customers?
This isn't about growth for growth's sake. It's about attracting people who genuinely need what you offer—qualified prospects who match your ideal customer profile.
Lead generation. Conversion optimization. Market expansion. Understanding who your best customers are and finding more people like them.
2. Retention: How do we keep customers happy and growing?
Customer success. Product improvements. Engagement. Ensuring that the people who've already chosen you continue to get value from your business.
This needle recognizes a simple truth: it's far more valuable to keep existing customers thriving than to constantly chase new ones.
3. Economics: How do we stay profitable and efficient?
Cost reduction. Pricing optimization. Operational efficiency. Making sure your business is sustainable, not just busy.
Why does this matter?
Because every feature, every task, every piece of content, every outreach effort in Brand Heart ties back to one of these three outcomes. There's no busywork. No vanity metrics. No spinning your wheels on activities that don't move the needle.
When you ask our AI to help with a project, it doesn't just execute blindly. It understands which needle you're trying to move and optimizes for that outcome. When you review your work at the end of the week, you can see exactly how your efforts distributed across growth, retention, and economics.
This isn't just organization—it's strategic clarity baked into every aspect of how you work.
Team Tools That Actually Make Sense
We didn't reinvent how teams should work. We studied how great teams already collaborate and built tools that feel natural.
Story Maps: Planning Customer Journeys Visually
If you've ever tried to plan a customer journey—from first touch to long-term relationship—you know it quickly becomes complex. There are multiple stages, different touchpoints, various tasks at each step, and it all needs to come together coherently.
Story Maps in Brand Heart let you visualize this journey from left to right. At the top, you define the main goal or theme. Below, you create activities—the major steps your customer takes. Within each activity, you add stories—the specific things that need to happen.
The beauty is in the simplicity. It's not project management software with a hundred fields and statuses. It's a visual board where you can see the entire customer experience at a glance, move things around, and keep everyone aligned.
Teams use Story Maps for planning new product launches, mapping out onboarding experiences, or coordinating major initiatives that touch multiple parts of the business.
And here's where AI becomes powerful: the AI can see your story maps. It understands what you're trying to accomplish, what stages you've defined, and what tasks sit within each one. When you ask the AI to help, it's not starting from scratch—it already knows your plan.
Team Documents: Shared Knowledge That AI Can Access
Every team accumulates knowledge: strategies, playbooks, messaging guidelines, lessons learned. Usually this knowledge lives in scattered documents, personal notes, or worse—people's heads.
Team Documents in Brand Heart create a shared knowledge base that both humans and AI can access. You write a document about your ideal customer profile. You capture your brand voice guidelines. You document what worked in past outreach efforts.
The AI reads all of it.
When you ask the AI to write content, it knows your voice. When you ask it to identify good prospects, it knows your criteria. When you ask it to prioritize tasks, it understands your strategic context.
This is fundamentally different from chat-based AI that starts fresh every conversation. Your AI partner builds cumulative understanding of your business.
Bookmarks: Your Team's Launchpad
A small thing that makes a big difference—shared bookmarks for all the tools and resources your team uses. Analytics dashboards, design tools, partner portals, reference sites.
One place to find everything, accessible to everyone on the team.
The AI COO: Your Tireless Operations Partner
Here's where Brand Heart becomes truly different.
Most AI tools are reactive. You ask a question, you get an answer. You give a command, you get a result. The AI waits for you.
Our AI COO works differently. It's an active participant in running your operations.
Packages of Work: From Goal to Execution
Let's say you have a goal: "We need to reach 50 qualified prospects in the fintech industry this quarter."
In a traditional setup, that goal becomes a project. You'd create a plan. Research prospects. Write outreach messaging. Set up tracking. Create follow-up sequences. Assign tasks to team members. Monitor progress. Adjust as you learn.
That's easily 20+ hours of work before you even reach out to the first prospect.
With Brand Heart's AI COO, you describe your goal, and the AI builds a complete package of work:
- Analysis: The AI examines your existing customer data to understand what makes a good prospect for your business
- Research: It identifies and researches potential companies and contacts that match your criteria
- Content creation: It drafts personalized outreach messaging using your brand voice
- Task organization: It structures the work into logical steps, some for the AI to execute automatically, some for you to review and approve
- Execution support: Once you approve the plan, the AI handles the execution—sending messages, tracking responses, surfacing what needs your attention
The human stays in control of strategy and approval. The AI handles execution and coordination.
This isn't automation that runs blindly. It's collaboration where you and the AI each do what you're best at.
What the AI COO Actually Does
Let's be concrete about what "packages of work" look like in practice.
Morning briefing: When you start your day, the AI COO summarizes what happened overnight. "I enriched 30 new contacts with company information. Three responses came in—one looks promising, here's the context. I drafted follow-up messages for two cold prospects who opened yesterday's emails."
Proactive suggestions: The AI notices patterns and surfaces them. "Your outreach to engineering leaders has a 3x higher response rate than marketing leaders. Should we focus more there?"
Blocking on human decisions: When something requires judgment, the AI stops and waits. "I've prepared the outreach sequence for your new segment, but I'd like you to review the messaging before I send anything." You review, adjust if needed, approve, and the AI continues.
Learning from results: Every response, every conversion, every success and failure feeds back into the AI's understanding. It gets smarter about what works specifically for your business.
Data Modules: Your AI's Research Laboratory
For AI to be truly useful, it needs data to work with. Brand Heart includes modules specifically designed for business data that the AI can analyze, enrich, and act upon.
Contacts: Your Relationship Database
Every business lives and dies by relationships. The Contacts module lets you manage everyone you interact with—prospects, customers, partners, influencers.
But here's what makes it different: the AI has full access to your contact database.
- Research: Ask the AI to find decision-makers at companies you're targeting. It can analyze your existing customers to identify patterns, then search for similar contacts elsewhere.
- Enrichment: The AI can fill in missing information—finding LinkedIn profiles, adding company context, identifying reporting structures.
- Prioritization: Based on your goals and historical patterns, the AI helps you focus on the contacts most likely to matter.
Companies: Understanding the Organizations
Behind every contact is a company. The Companies module tracks organizations—their size, industry, location, and your relationship history with them.
The AI uses this context to make smarter recommendations. When you're reaching out to a contact, the AI knows their company context. When you're analyzing your customer base, the AI can identify patterns across company characteristics.
Segments: Organizing for Action
Not all contacts are the same. Segments let you group contacts based on any criteria—industry, company size, engagement level, stage in your relationship.
The AI can create segments based on your goals. "I need to reach fintech CTOs at companies with 100-500 employees." The AI builds that segment and keeps it updated as new contacts are added.
These segments then become the foundation for packages of work. "Run an outreach sequence to this segment." The AI knows exactly who to target.
What We're Building: The Vision Ahead
Brand Heart today represents the foundation of something bigger. Here's where we're headed:
The 10-Minute Project
Right now, going from business goal to actionable plan takes hours or days. Our vision: 10 minutes.
You describe what you want to accomplish. The AI builds a complete package of work—research done, messaging drafted, tasks organized, execution ready. You review for 5 minutes, approve, and the AI runs.
We're not quite there yet, but every feature we build moves closer to this vision.
Learning at Scale
As more businesses use Brand Heart, the AI learns what works across industries, company types, and situations. Anonymized and aggregated insights mean every user benefits from collective intelligence.
"Companies like yours see 40% better response rates with this approach."
"The top-performing messaging in your industry focuses on these themes."
Deeper Integration
We're building connections to the tools businesses already use—CRMs, email platforms, analytics, calendars. The AI becomes the connective tissue that makes everything work together.
The Philosophy: Gentle Changes to Good Process
We designed Brand Heart with a specific philosophy: the best AI doesn't replace good human process—it participates in it.
If you already document your strategies, the AI reads your documents. If you already plan customer journeys visually, the AI understands your story maps. If you already track relationships, the AI works with your contact data.
The changes to how you work are gentle. You keep doing what works. The AI picks up the execution burden.
This is fundamentally different from tools that demand you change everything to fit their workflow. We meet you where you are.
Who Brand Heart Is For
Brand Heart is built for scrappy brands—small teams that need to punch above their weight.
You might be a founder wearing multiple hats. You might be a small marketing team trying to compete with larger competitors. You might be an agency serving multiple clients. You might be a growing company that wants to scale without scaling headcount.
What you share: the ambition to operate like a larger organization without the overhead.
If you've ever thought "I wish I had a full team to handle this," Brand Heart gives you something better: an AI partner that works 24/7, learns your business, and handles the execution so you can focus on what only you can do.
Getting Started
We're currently in limited release, refining the platform with early partners before opening more broadly.
If this vision resonates—if you're ready for AI that's truly a partner rather than just a tool—we'd love to have you try Brand Heart.
Built from the ground up for AI to be an active partner in your business. Not a tool—a teammate.